The Role of Data in Programmatic Media Buying
See how data enables programmatic media buying with real-time bidding, audience targeting, performance optimization, and more.
See how data enables programmatic media buying with real-time bidding, audience targeting, performance optimization, and more.
Google’s recent announcement to delay the retraction of third-party cookies came as a shock to many marketers and consumers alike.
Vanity URLs play a big role in keeping your brand’s identity solid and consistent across all your marketing channels. See what else they can do.
Social media influencers have transformed from internet personalities to influential figures shaping trends and consumer behavior.
Explore different challenges and solutions posed by marketing attribution methods and how your channel should help determine your plan.
Explore a few of the reasons that younger adults are ditching mass media news and relying on influencers for news instead.