Performance marketing is not a new concept, but its relevance in today’s on-demand, data-driven culture makes it more critical (and competitive!) than ever.
Performance marketing is not a new concept, but its relevance in today’s on-demand, data-driven culture makes it more critical (and competitive!) than ever.
When it comes to the consumer decision-making process, the power of advertising shapes desires, create needs, and drive decisions.
Learn why economic indicators should inform every stage of your advertising campaign planning, spend, and overall strategy.
See how embracing both objectivist and subjectivist perspectives allows an organization to better navigate the market.
Leveraging new resources while understanding the importance of the personal element is likely to balance our organizational behavior and human decision processes.
By applying game theory, startups can effectively anticipate, prepare, and strategize, thereby enhancing their chances of achieving sustainable growth and success.
Understanding consumer trends is crucial for every brand. It’s not just about recognizing what people are doing, but why they’re doing it.
What’s most important when considering your advertising budget for the year? Find out in this comprehensive deep dive.
The endowment effect can be a powerful tool for amplifying marketing efforts and driving consumer engagement. See how it affects consumers and marketers alike.
We’re exploring the relationship between price sensitivity and purchase frequency. Discover why it’s paramount for brands and their performance marketing efforts.